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Many small businesses forget how important it is to have an inbox. With so many other ways to communicate with customers, it’s become a very boring means of communication. Despite the various shortcomings of email, it is still an effective tool for reaching out to your customers. According to a study, we send around 74 trillion emails each year. It’s expected that the rates will go even higher in 2017. One of the most challenging factors that businesses face when it comes to using email is ensuring that they don’t end up being unsubscribed or ignored.

Why MailChimp?

One of the most effective tools for sending emails is Mailchimp, which allows businesses to send thousands of emails at once. It is a tool that can be used to create and manage various forms of marketing, such as newsletters and mailing lists.

MailChimp is very easy to use and comes with a free-use option, making it an ideal marketing tool for small businesses. It doesn’t require you to have coding knowledge to use. It also allows you to customize its templates. Here are some ways to take advantage of MailChimp for your business.

Provide value to customers

One of the easiest ways to provide value to your customers is by using discount coupons. With the help of discount coupons, you can easily create and manage effective promotional campaigns.

Save on costs

Some email marketing tools are priced at a premium. However, if your business is small, you can still choose the free version of MailChimp. This is ideal for small businesses that send less than 12,000 emails a month.

Grow your mailing list

Getting the chance to grow your business is very important, and with the help of MailChimp, you can easily create and manage effective mailing lists.

Divide your mailing list

With the help of MailChimp, you can easily create and manage multiple groups within your list, which allows you to customize the messages that you send. For instance, you can create a group for people who have been on your list for a long time and target them with a re-engagement campaign.

Track email results

With the help of MailChimp, you can also track the performance of your campaigns, such as the number of people who opened and unsubscribed, as well as the number of people who are converting their offers into sales.